Entrepreneur Events: Social Media Breakfast
Today’s Social Media Breakfast was an overview of the recent Social Media Analytics Summit, presented by Kami Huyse of Zoetica Media. She gave us a rundown of the current trends in social media analytics, including “big data” management, relationship mapping, and goal-setting in an enterprise environment.
Entrepreneurs take note! There is a growing industry of software companies targeting SMB, midmarket, and enterprise users. Kami walked us through a few customer segments and niches, and she polled the audience about interesting new applications. Everyone seemed to really like Rapportive, a Gmail plugin that replaces ads with the full social profile of your contact. Internet research made easy!
As usual, the event provided lots of wonderful anecdotes about Houston’s common sense approach to social media. This month, I was especially interested to learn how Dr. Anas Younes of MD Anderson uses Twitter to recruit participants in Lymphoma clinical trials.
ABOUT THIS EVENT:
Held on the second Friday of every month, the Houston Social Media Breakfast is a casual event full of entrepreneurs, writers, marketers, government leaders, and data geeks. Every month features a different speaker, and there is a regular cast of friendly characters. Here’s a tip: get to Canopy early, eat some breakfast, and watch the crowd roll in.
For a full rundown of topics and thoughts, check out the #SMBHOU hashtag on Twitter.