Last month I put myself on the line and made some predictions about trends on the Web in 2008 at the Houston Technology Center and posted the presentation here. One of my big items for 2008 is profile management which I suggested would be driven by the adoption of OpenID. Well last week, OpenID got a tremendous boost when Microsoft, Google, Verisign and IBM joined AOL and Yahoo in supporting the open-source standard.
Bottom line, if you have not done this already, your Web 2.0 startup needs to adopt this ASAP. Late last week I noticed that local Houston startup Yippi had added OpenID to its site. Kudos to them for getting on board.